ACEP Spokesperson Toolkit: COVID-19

General Messaging Guidance

As emergency physicians rapidly adapt their efforts to manage outbreaks of COVID-19, ACEP’s
official messaging may change as well. The following talking points provide guidance on our priority
messages, but they are not a script—it’s best when put you these messages into your own words that
reflect the particular conditions in your area.

The facts about COVID-19 are changing quickly but what’s steady during these challenging times, and
what’s important for any reporter to come away with, is a sense of:

• Your commitment to treat anyone, anytime.
• Your perspective on the frontlines.
• Your challenge. You train for this, but you are insufficiently protected and equipped.
• Your efforts. What are you personally doing to address these hurdles head-on?

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